CHIARA VALENTINA PICENONI
POSTMASTER IN FINANCE AT UCLA,
L.A. (USA)
MA LUXURY MANAGEMENT, ROME & MILAN (ITALY)
BA FASHION BUSINESS,
LONDON (UK)
FOUNDER & CREATIVE DIRECTOR OF PARS
ABOUT
PARS DEVELOPS EXCLUSIVE, LIMITED COLLECTIONS IN COLLABORATION WITH LEADING CONTEMPORARY ARTISTS AND THEIR GALLERIES.
THE COMPANY ACTS AS A STRATEGIC PARTNER, HELPING ARTISTS TRANSLATE THEIR PRACTICE INTO CAREFULLY CONCEIVED COLLECTIBLE OBJECTS THAT COMPLEMENT THEIR CORE WORK. EACH COLLECTION IS CREATED WITH A STRONG FOCUS ON ARTISTIC INTEGRITY, THOUGHTFUL POSITIONING, AND LONG-TERM RELEVANCE.
RATHER THAN COMPETING WITH TRADITIONAL GALLERIES, PARS OPERATES AS A COMPLEMENTARY PLATFORM — PRODUCING COLLECTIONS THAT EXPAND THE ARTIST’S ECOSYSTEM WHILE CREATING NEW FORMATS AND REVENUE OPPORTUNITIES.
FROM CONCEPT TO PRODUCTION, EVERY PROJECT IS EXECUTED WITH PRECISION, CLARITY, AND STRATEGIC INTENT.
MISSION
& VISION
PARS’ MISSION IS TO DEVELOP LIMITED COLLECTIONS ROOTED IN DEEP ARTISTIC RESEARCH — EXTENDING CREATIVE PRACTICES WHILE SAFEGUARDING AUTHENTICITY AND MARKET VALUE.
PARS’ VISION IS TO BUILD A CONTEMPORARY ART LANDSCAPE WHERE COLLECTIONS NATURALLY EXTEND ARTISTIC PRACTICE — IN ALIGNMENT WITH GALLERIES AND COLLECTORS.
THE AIM IS TO CREATE A SUSTAINABLE STRUCTURE THAT SUPPORTS ARTISTS, STRENGTHENS GALLERIES, AND GENERATES LONG-TERM VALUE FOR COLLECTORS.